GRAND CIRCLE CRUISE LINE
River Cruises and Small Ship Tours
HOME PAGE
My role was to spearhead the redesign and create a better user experience for the Grand Circle Cruise Line and Overseas Adventure Travel Websites.
01
UI/UX Design. Using whiteboards and high fidelity prototypes enabled the design team to conduct focus groups and perfect the user experience before going live. Using analytics and data collection the website design and content delivery was constantly evolving. If you want to see the original website before we started improving all aspects of the site you can see it here.
Tools: Balsamiq, Axure Pro, Adobe Creative Cloud.
PRODUCT PAGE
01
Grand Circle Cruise Line product page redesign. Tasks involved creating a page that could provide a lot of useful information while not overwhelming the prospective traveler.
Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7
VIDEO GALLERY
01
UI/UX Design. The project included designing a user interface that would allow the user to easily filter and play any of the trip experience, trip itinerary, or other videos in the library. Each video contained a rollover overlay that gave the trip, brief description and length of play
Tools: Photoshop, Axure Pro, Balsamiq
REQUEST A CUSTOM CATALOG
01
UI/UX Design. User interface design that enabled customers to choose preferred destinations and then receive a custom printed catalog.
Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7
Below is the initial prototype/wireframe created in Axure Pro and to the left is the final webpage
LAST MINUTE DEALS
01
UI/UX Design. Last Minute Deals page redesign
Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7
TRIP PROMOTION
01
Australia & New Zealand email and landing page trip promotion
Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7.
KEY AREAS OF FOCUS
Modular Website Design
UI/UX Design
Prototyping/Wireframes
Digital
Branding
Direct
Catalog Design
Photography
