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Gary Schlosser

Creative Director / Designer / User Experience

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GRAND CIRCLE CRUISE LINE

River Cruises and Small Ship Tours

HOME PAGE


My role was to spearhead the redesign and create a better user experience for the Grand Circle Cruise Line and Overseas Adventure Travel Websites.

01

UI/UX Design. Using whiteboards and high fidelity prototypes enabled the design team to conduct focus groups and perfect the user experience before going live. Using analytics and data collection the website design and content delivery was constantly evolving. If you want to see the original website before we started improving all aspects of the site you can see it here.

Tools: Balsamiq, Axure Pro, Adobe Creative Cloud.

Protoypes
Web Design, UX Design

Website Design, UX Designer

PRODUCT PAGE


01

Grand Circle Cruise Line product page redesign. Tasks involved creating a page that could provide a lot of useful information while not overwhelming the prospective traveler.

Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7


VIDEO GALLERY


01

UI/UX Design. The project included designing a user interface that would allow the user to easily filter and play any of the trip experience, trip itinerary, or other videos in the library. Each video contained a rollover overlay that gave the trip, brief description and length of play

Tools: Photoshop, Axure Pro, Balsamiq

UI Design

Interface Design, User Experience

REQUEST A CUSTOM CATALOG


01

UI/UX Design. User interface design that enabled customers to choose preferred destinations and then receive a custom printed catalog.

Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7

Below is the initial prototype/wireframe created in Axure Pro and to the left is the final webpage


LAST MINUTE DEALS


01

UI/UX Design. Last Minute Deals page redesign

Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7

User Experience Design

Email Designer Website Design, Landing Page Design

TRIP PROMOTION


01

Australia & New Zealand email and landing page trip promotion

Tools: Axure Pro, Adobe Creative Cloud, Adobe Scene7.


gary schlosser, creative director, UX designer, Boston

KEY AREAS OF FOCUS


Modular Website Design

UI/UX Design

Prototyping/Wireframes

Digital

Branding

Direct

Catalog Design

Photography

Footer

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© 2023 · Gary Schlosser · Built on the Genesis Framework