EMAIL CAMPAIGNS

Role: Art Direction, Design, HTML, Email Automation

TOMS

Over one year, I was responsible for the design. daily product emails and weekly promotional emails for Toms. This involved client briefing sessions, and designing emails using Sketch and Invision, On average, I worked on up to 14 emails per week. All emails were mobile-friendly and contained the occasional animated gifs showcasing different product shots or promotional images.

Sound United

Over two years, I was responsible for designing and constructing HTML emails for various Sound United audio brands. This involved creating email templates, and client briefings, designing in Figma, programming in HTML, testing the emails using Email on Acid, and scheduling them in Eloqua. On average, I worked on up to 11 emails per week. All emails contained retina images, dark mode compatibility, responsive HTML, and the occasional animated gif.

Hewlett-Packard Enterprise Business Partner Program

Designed and constructed HP Business Partner emails using Marketo, including building a customizable drag-and-drop template for the design team. This universal template offered flexibility so that every email design could look different without having to build a new template structure.

HBS – Email campaigns

Donald Pliner

Designing daily, weekly, and monthly emails for Donald Pliner Shoes. All emails were mobile-friendly and contained animated gifs showcasing different product angles.

Grand Circle Corporation

Email and template library designs for promotions and automated emails.

CA Technologies

Created and executed global email campaigns in up to 13 languages, featuring new product launches, promotional sales, software notices, and product emails to enhance e-commerce sales.