Agency: Internal Roles: Design Director, Director of Interactive Design, UI/UX Design
As a hands-on leader of the interactive design team, I led the redesign of the Grand Circle Cruise Line and Overseas Adventure Travel websites, social media, and email marketing to improve the user experience, customer engagement, and digital content delivery. I was involved in all stages of the UI UX process, from research to prototyping to launch.
Additional responsibilities included presenting ideas and designs to internal stakeholders, leading focus groups, brand guidelines, design library, modular templates for digital media, and working closely with analytics, web developers, and software architects in an agile environment.
Grand Circle and Overseas Adventure Travel websites were built using the same structure for design consistency, faster development, rapid prototyping, and making content updates more efficient.
HOME PAGE REDESIGN. UI/UX Design. Design of the modular homepage that allowed faster content delivery of adding new trips and promotions.
PRODUCT PAGE. Designed a trip web page that included creating wireframes, high-fidelity prototypes, video player functionality, user testing, and focus groups.
VIDEO GALLERY. UI UX Design. Designed a web interface and prototypes for a video gallery page. The interface allowed travelers the ability to filter trips by region, country, trip type, and video type, hover state on thumbnail images with playtime, and a short description. Choosing a video would be highlighted at the top part of the page for playing and calls to action for more information.
REQUEST A CATALOG. UI/UX Design. Designed a web interface and prototypes for requesting a custom digital trip catalog. The interface allowed travelers the ability to filter trips by year, region, country, type, duration, and brand. Select up to three trips and choose whether to download the custom digital catalog or have it sent by mail.
LAST-MINUTE DEALS. UX Design. Designed a web page for Last-minute travel deals that included creating high-fidelity prototypes.
INTEGRATED CAMPAIGN. Landing page and email design.
HOME PAGE. Redesign of Overseas Adventure Travel home page leveraging a similar structure as the Grand Circle Home page to improve efficiencies.PRODUCT PAGE. Designed a trip web page that included creating wireframes, high-fidelity prototypes, video player functionality, user testing, and focus groups.VIDEO GALLERY. Designed a web interface and prototypes for a video gallery page. The interface allowed travelers the ability to filter trips by region, country, trip type, and video type, hover state on thumbnail images with playtime, and a short description. Choosing a video would be highlighted at the top part of the page for playing and calls to action for more information. FIND YOUR ADVENTURE. Designed a web interface and prototypes for the Find Your Adventure web page. The interface allowed travelers the ability to filter trips by year, region, country, type, duration, and brand. The web page included easy access to more information without overwhelming the traveler which included links to traveler reviews, videos, itineraries, request a call, dates, prices, and more.BUILD YOUR TRIP APPLICATION. Concepted and designed a multi-step web interface and functional Axure Pro prototype for the Build Your Itinerary section of the website. The interface allowed travelers a step-by-step way to custom-build their perfect trip.MY ACCOUNT SECTION. Concepted and designed a multi-screen web interface for the My Account section of the website. The interface allowed travelers to access information and features that included Past Trips, Trip Planner, My Reservations, My Travel Credits, Vacation Ambassador Referrals, My Profile, My Companions, My InBoxTRAVELER REVIEWS. Designed a new Traveler Review section of the website.LANDING PAGES. Modular landing page designs.
KEY AREAS OF FOCUS
Branding & Identity Digital Direct Marketing Email Marketing
Photography (On Location) Print Rich Media Social Media
Storyboards UI/UX Design User Experience & Strategy Website Design & Development
