Gary Schlosser

Art Director | Designer | UX Designer

DIGITAL FIRST EXPERIENCE

River Cruises and Small Ship Tours


Agency: Internal
Roles: Design Director, Director of Interactive Design, UI/UX Design

Led the redesign of the Grand Circle Cruise Line and Overseas Adventure Travel websites, to improve the user experience. I was involved in all stages of the UX process, from research to prototyping to launch. 

Additional responsibilities included presenting ideas and designs to internal stakeholders, leading focus groups, brand guidelines, design library, modular templates for digital media, and working closely with analytics, web developers, and software architects in an agile environment.

Grand Circle and Overseas Adventure Travel websites were built using the same structure for design consistency, faster development, rapid prototyping, and making content updates more efficient.

Tools: Balsamiq, AxurePro, Adobe Creative Suite, Agile methodology, Basecamp, Adobe Experience Manager

Grand Circle, Email Marketing, Web Design, UX Design, UI Design
HOME PAGE REDESIGN. UI/UX Design. Design of the modular homepage that allowed faster content delivery of adding new trips and promotions.
Grand Circle, Email Marketing, Web Design, UX Design, UI Design
PRODUCT PAGE. Design of templated trip product pages that utilize trip-specific side navigation, video/photo carousel, and expandable sections. Using those features helped keep all of the information easily accessible without overwhelming the traveler.
Grand Circle, Email Marketing, Web Design, UX Design, UI Design
VIDEO GALLERY. UI/UX Design. Design and creation of a user interface that would allow the user to easily filter by type of video (trip experience, trip itinerary, program director, and more). Each video contained a rollover overlay that gave the trip, a brief description and length of play of each video.
Grand Circle, Email Marketing, Web Design, UX Design, UI Design
REQUEST A CATALOG. UI/UX Design. Design and creation of a user interface that would allow the user to easily add and filter trips (Year, region, country, trip type, duration, and by brand). Travelers were allowed to add three trips for a custom catalog creation with the option of receiving either a digital catalog or a digitally printed catalog by mail.
Grand Circle, Email Marketing, Web Design, UX Design, UI Design
LAST-MINUTE DEALS. UX Design. Design of modular landing page for travel deals showcasing important trip information, including the ability to add to a travel planner, share trips, and request a call from a traveler specialist.
Grand Circle, Email Marketing, Web Design, UX Design, UI Design
INTEGRATED CAMPAIGN.

DIGITAL FIRST EXPERIENCE

Small Ship and Land Tours


Agency: Internal
Roles: Design Director, Director of Interactive Design, UI/UX Design

Email Marketing, Web Design, UX Design, UI Design
HOME PAGE
Email Marketing, Web Design, UX Design, UI Design
PRODUCT PAGE.
Email Marketing, Web Design, UX Design, UI Design
VIDEO GALLERY.
Email Marketing, Web Design, UX Design, UI Design
FIND YOUR ADVENTURE.
Email Marketing, Web Design, UX Design, UI Design
BUILD YOUR TRIP APPLICATION.
UX Website Designer, Boston
MY ACCOUNT SECTION.
Email Marketing, Web Design, UX Design, UI Design
TRAVELER REVIEWS.
Email Marketing, Web Design, UX Design, UI Design
LANDING PAGES.
KEY AREAS OF FOCUS

Branding & Identity
Digital
Direct Marketing
Email Marketing

Photography (On Location)
Print
Rich Media
Social Media

Storyboards
UI/UX Design
User Experience & Strategy
Website Design & Development

All Grand Circle Cruise Line Overseas Adventure Travel Sound United TOMS
Mom365 Pliner CA Technologies JPO Products Avaya GoECart OrthoLite PowerPhone The Channel Company Cabot Lab