DIGITAL FIRST EXPERIENCE
River Cruises, Small Ship Tours and Land Tours
Roles: Design Director, Director of Interactive Design, UI/UX Design
As a hands-on leader of the interactive design team, I led the redesign of the Grand Circle Cruise Line and Overseas Adventure Travel websites, social media, and email marketing to improve the user experience, customer engagement, and digital content delivery. I was involved in all stages of the UI UX process, from research to prototyping to launch.
Additional responsibilities included presenting ideas and designs to internal stakeholders, leading focus groups, brand guidelines, design library, modular templates for digital media, and working closely with analytics, web developers, and software architects in an agile environment.
Grand Circle and Overseas Adventure Travel websites were built using the same structure for design consistency, faster development, rapid prototyping, and making content updates more efficient.
Tools: Balsamiq, AxurePro, Adobe Creative Suite, Agile methodology, Basecamp, Adobe Experience Manager
KEY AREAS OF FOCUS
Branding & Identity
Photography (On Location)
User Experience & Strategy
Website Design & Development