Pliner – Gary Schlosser

Sound united

Refreshing a Brand

Elevated a luxury footwear brand through refined print, digital, direct, email, and web design — balancing high-fashion aesthetics with campaign-level storytelling.

AGENCY

BrownDirect

ROLE

Lead Creative & Art Director

DELIVERABLES

Campaign Art Direction, Digital Ecosystem, Social Strategy, and Print Collateral.

CONTEXT

Donald Pliner is a luxury footwear label synonymous with bold, high-end craftsmanship for men and women.

The work

Designed a comprehensive suite of “digital-first” marketing assets and seasonal collateral, blending powerful typography and high-fashion imagery to re-energize the brand’s global marketing efforts.

WHOLESALE TRAINING BOOK. Design and production of over 50 customized training books for each individual retail store location to show only those styles that the Wholesale customers purchased for their store location.

Retail Catalog Design — **CATALOG.** Design and production of a catalog featuring men’s and woman’s shoe collections.

Retail Art Director — **DIRECT MAIL.** Design and production of direct mail creative for Woman’s Spring shoe collection.

Donald Pliner, Email Marketing Design — **PROMOTIONAL MARKETING**. Design and development of banner ads, web banners, and email blasts to help drive online sales.

Retail Email Design — **EMAIL MARKETING.** Designed weekly emails that included animated product shot views to help spread awareness of the refreshed brand and spark online sales.

PRINT. Design of ads using existing photography to increase awareness of the Donald Pliner store in The Mall at Millenia.

E-COMMERCE PROTOTYPE.

IA/UI/UX Design. Design and prototyping of a new eCommerce website aimed to improve the customer experience by revamping the navigation, and content sections for a cleaner site design.