Refreshing a Brand

Donald Pliner is a luxury footwear label synonymous with bold, high-end craftsmanship for men and women.

PROJECT SCOPE. Campaign Art Direction, Digital Ecosystem, Social Strategy, and Print Collateral.

THE WORK. Designed a comprehensive suite of “digital-first” marketing assets and seasonal collateral, blending powerful typography and high-fashion imagery to re-energize the brand’s global marketing efforts.

WHOLESALE TRAINING BOOK. Design and production of over 50 customized training books for each individual retail store location to show only those styles that the Wholesale customers purchased for their store location.

Retail Catalog Design
CATALOG. Design and production of a catalog featuring men’s and woman’s shoe collections.
Retail Art Director
DIRECT MAIL. Design and production of direct mail creative for Woman’s Spring shoe collection.
Donald Pliner, Email Marketing Design
PROMOTIONAL MARKETING. Design and development of banner ads, web banners, and email blasts to help drive online sales.
Donald Pliner, Email Marketing Design
PROMOTIONAL MARKETING. Design and development of banner ads, web banners, and email blasts to help drive online sales.
Retail Email Design
EMAIL MARKETING. Designed weekly emails that included animated product shot views to help spread awareness of the refreshed brand and spark online sales.

PRINT. Design of ads using existing photography to increase awareness of the Donald Pliner store in The Mall at Millenia.

E-COMMERCE PROTOTYPE.

IA/UI/UX Design. Design and prototyping of a new eCommerce website aimed to improve the customer experience by revamping the navigation, and content sections for a cleaner site design.

E-commerce Web Designer, Boston
E-commerce website designer, Boston
Website Designer, Boston
KEY AREAS OF FOCUS

Client Presentations
Digital
Direct Marketing
Email Marketing
In-Store Collateral

Product Launches
Print
Social Media
Website Design (E-commerce)