CA-Technologies – Gary Schlosser

Building a Consumer Brand from the Enterprise Up

CA Technologies pivoted from enterprise software to the consumer market in 2008, launching an Internet Security division to bring enterprise-grade protection to the masses. Distributed through retail and partner channels, the division grew to protect millions of users worldwide before its successful spin-off as Total Defense in 2011.

PROJECT SCOPE. Brand Strategy, Visual Identity, Print, Digital Media, Website Design, E-commerce, Packaging, Merchandising, Animated Product Videos

THE WORK. I drove global brand growth for CA Internet Security through integrated marketing campaigns. My work spanned consumer-facing retail and digital channels, as well as strategic co-branded programs for CA’s international network of channel partners.

AD Campaigns, Boston, New York — **PRINT.** “World”. Creative development of traditional and digital media to help recruit new business partners.

Promotion design, Boston, New York — **SALES PROMOTION.** “Atlantis”. Creative development for CA partner sales rewards promotion.

CA INTERNET SECURITY TOTAL DEFENSE PRODUCT LAUNCH

Creative development and strategic marketing of CA Total Defense Security Solutions through advertising, direct, email, partner, social, web, out-of-home, and in-store channels.

Retail Package Design, Boston, New York — **PACKAGE DESIGN.** Creative Development of CA Total Defense Software Suite.

**PRINT & EMAIL CAMPAIGN.** Creative Development of launch campaign materials for CA Total Defense Software Suite.

Collateral Design, Boston, New York — **PRODUCT SHEETS.** Creative Development of five product sheets.

Website Design, WordPress — **WEBSITE.** Creative Development of the CA Internet Security brochure website.

Collateral Design, Technology, Boston — **COLLATERAL.** Creative Development of CA PC-Tune Up product brochure.

Packaging Design — **PACKAGE DESIGN.** Creative Development of CA Consumer Products.

**PRODUCT VIDEOS**. Creative development and programming of four consumer software product videos. All content and voiceovers were translated into 5 different languages. Application Flash/Animate.

Package Design, Boston, New York — **PACKAGE DESIGN.** Creative Development of CA Enterprise Business Security Suite Products.

Animated Presentations, Boston, New York — **PRODUCT VIDEOS.** Creative development and programming of five B2B software product videos. All content and voiceovers were translated into 5 different languages. Application Adobe Flash/Animate.

Catalog, Collateral Design, Boston, New York — **CATALOG DESIGN.**

KEY AREAS OF FOCUS

Branding & Identity
Client Presentations
Collateral
Email Marketing
In-Store Marketing
Motion Graphics

New Product Launches
Out of Home
Packaging
Photography (product & lifestyle)
Print
Promotional Design

User Experience & Strategy
Website Design & Development
Video