CA Technologies
Building a Consumer Brand from the Enterprise Up
Brought enterprise software to life across a full-funnel campaign spanning direct mail, digital, packaging, and web.
AGENCY

FCB New York

ROLE

Creative Director & Art Director

DELIVERABLES

Brand Strategy, Visual Identity, Print, Digital Media, Website Design, E-commerce, Packaging, Merchandising, Animated Product Videos

CONTEXT

CA Technologies pivoted from enterprise software to the consumer market in 2008, launching an Internet Security division to bring enterprise-grade protection to the masses. Distributed through retail and partner channels, the division grew to protect millions of users worldwide before its successful spin-off as Total Defense in 2011.

THE WORK

I drove global brand growth for CA Internet Security through integrated marketing campaigns. My work spanned consumer-facing retail and digital channels, as well as strategic co-branded programs for CA’s international network of channel partners.

AD Campaigns, Boston, New York
PRINT. “World”. Creative development of traditional and digital media to help recruit new business partners.
Promotion design, Boston, New York
SALES PROMOTION. “Atlantis”. Creative development for CA partner sales rewards promotion.

CA INTERNET SECURITY TOTAL DEFENSE PRODUCT LAUNCH

Creative development and strategic marketing of CA Total Defense Security Solutions through advertising, direct, email, partner, social, web, out-of-home, and in-store channels.

Retail Package Design, Boston, New York
PACKAGE DESIGN. Creative Development of CA Total Defense Software Suite.
PRINT & EMAIL CAMPAIGN. Creative Development of launch campaign materials for CA Total Defense Software Suite.
Collateral Design, Boston, New York
PRODUCT SHEETS. Creative Development of five product sheets.
Collateral Design, Boston, New York
BROCHURE.
Website Design, WordPress
WEBSITE. Creative Development of the CA Internet Security brochure website.
Collateral Design, Technology, Boston
COLLATERAL. Creative Development of CA PC-Tune Up product brochure.
Packaging Design
PACKAGE DESIGN. Creative Development of CA Consumer Products.
PRODUCT VIDEOS. Creative development and programming of four consumer software product videos. All content and voiceovers were translated into 5 different languages. Application Flash/Animate.
Package Design, Boston, New York
PACKAGE DESIGN. Creative Development of CA Enterprise Business Security Suite Products.
Animated Presentations, Boston, New York
PRODUCT VIDEOS. Creative development and programming of five B2B software product videos. All content and voiceovers were translated into 5 different languages. Application Adobe Flash/Animate.
Catalog, Collateral Design, Boston, New York
CATALOG DESIGN.