Sound united
AGENCY
BrownDirect
ROLE
Lead Creative & Art Director
DELIVERABLES
Digital Media, Email Marketing, Website Promotions, Web Banners, Animated Social Media Ads
CONTEXT
Sound United was one of the audio industry’s most respected portfolio companies, home to iconic brands including Denon, Marantz, Polk Audio, Bowers & Wilkins, Definitive Technology, Boston Acoustics, and HEOS. The company served a wide spectrum of consumers, from dedicated audiophiles to everyday listeners, across home theater, personal audio, and wireless speaker categories.
THE WORK
Partnered with Sound United’s D2C division to scale e-commerce growth across their brand portfolio. I led the creative execution for integrated digital campaigns—spanning HTML email, social media, and web display—focused on delivering high-conversion messaging at key stages of the customer journey.
EMAIL MARKETING (POLK). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (MARANTZ). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (DENON). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (DEFINITIVE TECHNOLOGY). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
SOCIAL MEDIA. Design and development of social banners for Polk, Denon, Marantz, and Definitive Technology.
WEB. Design of web popup windows for Polk, Denon, and Marantz promotions.
