CREATING AND ESTABLISHING THE BRAND
Mom365 offers in-hospital photography of newborns and their families, product sampling, and an online community.
Agency: BrownDirect Marketing
Role: Creative Director, Art Director
BRANDING. Rebranding of the largest newborn photography company.
COLLATERAL & DIRECT MARKETING. Revamping all of Mom365’s materials.
PRINT AND EMAIL MARKETING.
VIDEOS. Creative development for a series of videos targeting Hospital Partners/Hospital Sales Team, educating Mom365 Employees on the new branding, and a Hospital video loop targeting new moms and extended family members.
KEY AREAS OF FOCUS
Branding & Identity
New Product Launches
Out of Home
Photography (product & lifestyle)
User Experience & Strategy
Website Design & Development