LAUNCHING A NEW BRAND
Cabot Lab is a molecular laboratory that offers a wide range of testing menus, including COVID-19, respiratory pathogens, UTI, STI, women’s health, wound, and otolaryngology infections.
PROJECT CATEGORY
Advertising, Brand Identity, Collateral, Digital Media, Website Design, and OOH
PROJECT DESCRIPTION
Develop a new brand identity and sustain brand messaging throughout all digital and print touchpoints.
![](https://garyschlosser.com/wp-content/uploads/2023/05/05_Cabot_Element_1X.jpg)
![Branding Design, Boston](https://garyschlosser.com/wp-content/uploads/2023/05/08_Cabot_Business-card_2X.png)
![Brand Identity Designs, Boston](https://garyschlosser.com/wp-content/uploads/2023/05/06_Cabot_Folder_1_2X.png)
![Branding Design](https://garyschlosser.com/wp-content/uploads/2023/05/Cabot_Appt_Card-1.png)
STATIONARY. A full suite of materials business cards, folders, magnets, appointment cards, and pens.
![Branding Design, Boston](https://garyschlosser.com/wp-content/uploads/2023/05/07_Cabot_Flyer_2X-1200x863.png)
![](https://garyschlosser.com/wp-content/uploads/2023/05/02_Cabot_Postcard_2X-1.png)
![](https://garyschlosser.com/wp-content/uploads/2023/05/03_Cabot_Sell_2X.png)
![](https://garyschlosser.com/wp-content/uploads/2023/05/04_Cabot_banner_stands_1X.png)
![](https://garyschlosser.com/wp-content/uploads/2023/12/Cabot_Website_rw_1920-1200x568.png)
WEBSITE DESIGN & DEVELOPMENT (WordPress)
KEY AREAS OF FOCUS
Branding & Identity
Collateral
Digital
Direct Marketing
Email Marketing
New Product Launches
Out of Home
Photography (product & lifestyle)
Print
User Experience & Strategy
Website Design & Development