CABOT LAB
Launching a New Brand
Established a credible, cohesive brand presence for a specialty lab — translating technical expertise into compelling collateral, digital, OOH, and web design.
AGENCY
BrownDirect
ROLE
Lead Creative & Art Director
DELIVERABLES
Brand Identity, Web Design, Environmental Graphics (OOH), and Digital Media.
CONTEXT
Cabot Lab is a state-of-the-art molecular laboratory providing comprehensive diagnostic testing, ranging from respiratory pathogens to specialized women’s health and genomic screenings.
The work
Built a cohesive brand identity and visual system for a high-complexity laboratory. I directed the creative strategy across all channels—ensuring that a diverse menu of clinical services was presented through a unified, professional, and accessible brand voice.
STATIONARY. A full suite of materials business cards, folders, magnets, appointment cards, and pens.
