MOM365
Creating And Establishing The Brand
End-to-end brand storytelling for a newborn photography leader — spanning OOH, print, video, digital, and email to reach new parents at life’s most memorable moments.
AGENCY

BrownDirect NYC

ROLE

Lead Art Director & Designer

DELIVERABLES

Brand Strategy, Visual Identity, Print & Digital Design, and Motion Graphics.

CONTEXT

Mom365 is the leader in in-hospital newborn photography and digital community-building for new parents.

THE WORK

Reimagined the Mom365 brand identity, developing a cohesive visual language and messaging system deployed across all digital, print, and video touchpoints.

Identity System Design
Branding Identity Design
Branding Identity Design, Boston
Branding Identity Systems, Boston

BRANDING. Rebranding of the largest newborn photography company.

Collateral Design

COLLATERAL & DIRECT MARKETING. Revamping all of Mom365’s materials.

Business Card Design
Folder Design, Boston
Direct Marketing
Collateral Design, Boston
Direct Mail Design
Card Design
Brochure Design, Boston

DIGITAL CATALOG.

Mom365 Digital Catalog Design, UI/UX

PRINT AND EMAIL MARKETING.

Print Ad Design, Boston
Email Marketing, Boston

VIDEOS. Creative development for a series of videos targeting Hospital Partners/Hospital Sales Team, educating Mom365 Employees on the new branding, and a Hospital video loop targeting new moms and extended family members.

BOOTH DESIGN. Design and production of 20 x 20 Island exhibit.

Tradeshow Island Design, Boston