Creating And Establishing The Brand

Mom365 is the leader in in-hospital newborn photography and digital community-building for new parents.

PROJECT SCOPE. Brand Strategy, Visual Identity, Print & Digital Design, and Motion Graphics.

THE WORK. Reimagined the Mom365 brand identity, developing a cohesive visual language and messaging system deployed across all digital, print, and video touchpoints.

BRANDING. Rebranding of the largest newborn photography company.

Identity System Design
Branding Identity Design
Branding Identity Design, Boston
Branding Identity Systems, Boston

COLLATERAL & DIRECT MARKETING. Revamping all of Mom365’s materials.

Collateral Design
Business Card Design
Folder Design, Boston
Direct Marketing
Collateral Design, Boston
Direct Mail Design
Card Design
Brochure Design, Boston

DIGITAL CATALOG.

Mom365 Digital Catalog Design, UI/UX

PRINT AND EMAIL MARKETING.

Print Ad Design, Boston
Email Marketing, Boston

VIDEOS. Creative development for a series of videos targeting Hospital Partners/Hospital Sales Team, educating Mom365 Employees on the new branding, and a Hospital video loop targeting new moms and extended family members.

BOOTH DESIGN. Design and production of 20 x 20 Island exhibit.

Tradeshow Island Design, Boston
KEY AREAS OF FOCUS

Branding & Identity
Client Presentations
Collateral
Digital
Direct Marketing
Email Marketing

Motion Graphics
New Product Launches
Out of Home
Photography (product & lifestyle)
Print
Presentation Design

Social Media
User Experience & Strategy
Website Design & Development
Video