TOMS
Driving E-Commerce Sales

Translated the brand’s mission-driven identity into social and digital campaigns that connected cause with commerce.

AGENCY

BrownDirect NYC

ROLE

Lead Art Director & Designer

DELIVERABLES

Digital Media, Email Marketing, Website Promotions, Web Banners, Animated Social Media Ads

CONTEXT

TOMS is a global lifestyle brand built on a simple idea: buy a pair, give a pair. What started as a footwear company became a movement, expanding into eyewear, apparel, and coffee — all anchored by a commitment to purpose-driven commerce.

THE WORK

NEED COPY

TOMS, Retail Design, Social Media Design
TOMS, Retail Design, Social Media Design
TOMS, Retail Design, Email Design

EMAIL, SOCIAL & WEB MARKETING. Creative development of four to six monthly promotions for a year to boost sales.

TOMS, Retail, Social Media Marketing, Email Design
TOMS, Retail, Email Marketing, Email Design
TOMS, Retail, Email Marketing, Email Design

EMAIL, SOCIAL & WEB MARKETING. Creative development of four to six monthly promotions for a year to boost sales.

Email Marketing, Email Design
EMAIL MARKETING. Over the course of one year, I created and designed weekly emails that amounted to an average of 10-12 emails per week. I ensured that the emails were well-crafted and visually appealing to the recipients.
Social Media Design
SOCIAL MEDIA. Design of image ads for a variety of social media platforms.

VIDEO ADS. Creation of animated ads from conceptualizing and designing through to development using Adobe Animate.

KEY AREAS OF FOCUS

Animation
Client Presentations
Digital
Direct Marketing

Email Marketing
Social Media