Driving E-Commerce Sales
Sound United was one of the audio industry’s most respected portfolio companies, home to iconic brands including Denon, Marantz, Polk Audio, Bowers & Wilkins, Definitive Technology, Boston Acoustics, and HEOS. The company served a wide spectrum of consumers, from dedicated audiophiles to everyday listeners, across home theater, personal audio, and wireless speaker categories.
PROJECT SCOPE. Digital Media, Email Marketing, Website Promotions, Web Banners, Social Media Advertising
THE WORK. Partnered with Sound United’s D2C division to scale e-commerce growth across their brand portfolio. I led the creative execution for integrated digital campaigns—spanning HTML email, social media, and web display—focused on delivering high-conversion messaging at key stages of the customer journey.
EMAIL MARKETING (POLK). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (MARANTZ). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (DENON). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
EMAIL MARKETING (DEFINITIVE TECHNOLOGY). Design, development, testing, and scheduling deployments. The scope of the assignment ran for two years and the creation of numerous emails.
SOCIAL MEDIA. Design and development of social banners for Polk, Denon, Marantz, and Definitive Technology.
WEB. Design of web popup windows for Polk, Denon, and Marantz promotions.
KEY AREAS OF FOCUS
Client Presentation
Digital
Email Marketing
Marketing Automation
Social Media
Web
HTML/CSS
Eloqua