Building a Brand from the Ground Up

GoECart gave small and mid-size businesses a powerful, affordable alternative to enterprise e-commerce software. Their all-in-one platform handled everything from storefront and order management to inventory, marketing, and fulfillment.

PROJECT SCOPE. Branding, Collateral, Direct Mail, Digital, Email Marketing, OOH, Print, UI/UX Design, Web Design

THE WORK. Working through GS+A, I functioned as GoECart’s full-service creative department — handling everything from brand identity and web design to print, tradeshow, and animated video, while also designing storefronts for their e-commerce clients.

WEBSITE. IA/UX Design of a large company website.
BROCHURE. “Superboy” Concept and design of an 8-panel brochure.
TRADESHOW BOOTH. “Superboy” 10’x10′ booth design,
ANIMATED VIDEO. “Smile”, Concept, design, and programming of an animated Flash video for use at tradeshow events and on the web.
SHOPPING BAG. Concept and design of tradeshow giveaway.
PROGRAM AD. “Waitress”, Concept and design.
DEMO STORE DESIGN. Design and development of an editable mock store that allowed customers to get a better understanding of the e-commerce solutions.
ECOMMERCE WEBSITE. Design and development of website using the GoECart e-commerce solution for JunoActive. This site was one of many sites I designed for GoECart’s Customers.
DIRECT MAIL. “Ice Fishing”, Design and development for GoECart’s search engine marketing company MachInteractive.
PRINT. “Popular”, Concept and design of the print ad.
BANNER. “Hopscotch”, Concept and design of pull-up banner.
KEY AREAS OF FOCUS

Animation
Branding & Identity
Client Presentations
Digital
Direct Marketing
E-commerce

Email Marketing
Event Design
HTML/CSS
New Product Launches
Print
Rich Media

Social Media
Storyboards
UI/UX Design
User Experience & Strategy
Website Design & Development