OrthoLite

Creating And Establishing The Brand

Brought a behind-the-scenes materials brand into the spotlight — creating a full brand ecosystem across collateral, digital, print, OOH, direct, email, and web for a global footwear component leader.

AGENCY

Gary Schlosser & Associates

ROLE

Creative Director & Designer

DELIVERABLES

Brand Identity, Sustainable Packaging, OOH, Global Event Graphics, and Digital Strategy.

CONTEXT

OrthoLite is the world’s leading supplier of high-performance, sustainable open-cell foam insoles, partnering with over 500 major footwear brands including Nike, Adidas, and ASICS.

THE WORK

Developed a high-impact visual and verbal identity designed to generate global buzz and drive sell-through. I created a cohesive brand ecosystem that bridged the gap between industrial B2B manufacturing and consumer-facing retail excellence.

PRINT AND BANNER STAND. “Break Glass” Concept and design to promote OrthoLites Insoles.

OrthoLite, Banner Design, Boston, Art Director, Freelance

OrthoLite, Event Design, Boston, Art Director, Freelance

TRADESHOW GIVEAWAY.
Design a vibrant insole pattern to showcase the benefits and quality of OrthoLite’s printing technology.

CREATIVE CALENDARS. Every year I was tasked with conceiving, designing, and writing new calendars to promote OrthoLite’s products in a clever way. I was told top brands were always looking forward to receiving next year’s calendar.

OrthoLite, Promotional Design, Boston, Art Director, Freelance

CALENDAR & PROMOTIONAL MATERIALS. Starting with a new calendar concept and then adapting it for bags, mugs, and a brochure.

OrthoLite, Promotional Design, Boston, Art Director, Freelance, Designer

OrthoLite Brochure Design, Designer, Boston

COLLATERAL. After a couple of years, It was time to change the look of OrthoLite’s marketing materials. Although these items never got created the concepts and designs I feel were worth showing.