Case Studies

The work page shows you what I make. This is where you learn how — and why it worked. From global tech brands to specialty consumer products, here’s the thinking behind the execution.

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Grand Circle
Redesigning The Digital Travel Experience

Unified a fragmented travel brand across print, digital, and web for one of the world’s largest adventure travel companies.

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CA Technologies
Building a Consumer Brand from the Enterprise Up

Brought enterprise software to life across a full-funnel campaign spanning direct mail, digital, packaging, and web.

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SOUND UNITED
Driving E-Commerce Sales

Amplified brand presence for a premium audio company — delivering cohesive digital, email, and social campaigns across a portfolio of iconic speaker and audio brands.

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TOMS
Driving E-Commerce Sales

Translated the brand’s mission-driven identity into social and digital campaigns that connected cause with commerce.

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MOM365
Creating And Establishing The Brand

End-to-end brand storytelling for a newborn photography leader — spanning OOH, print, video, digital, and email to reach new parents at life’s most memorable moments.

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Ortholite
Creating And Establishing The Brand

Brought a behind-the-scenes materials brand into the spotlight — creating a full brand ecosystem across collateral, digital, print, OOH, direct, email, and web for a global footwear component leader.

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GOECART
Building a Brand from the Ground Up

Launched and scaled a B2B e-commerce platform brand — developing identity and a full suite of direct, digital, email, print, OOH, and web assets to drive awareness and adoption.

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JPO ABsorbents
Launching And Promoting A New Brand

Built a brand from the ground up — developing identity, packaging, collateral, and web presence for a product-driven company entering a competitive retail market.

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CABOT LAB
Launching a New Brand

Established a credible, cohesive brand presence for a specialty lab — translating technical expertise into compelling collateral, digital, OOH, and web design.

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Donald Pliner
Refreshing a Brand

Elevated a luxury footwear brand through refined print, digital, direct, email, and web design — balancing high-fashion aesthetics with campaign-level storytelling.