CREATING AND ESTABLISHING THE BRAND
OrthoLite produces custom insoles used by major shoe brands.
PROJECT CATEGORY
Brand Identity, Packaging, Collateral, OOH, Event Graphics, Merchandising, and Website Design
PROJECT DESCRIPTION
Create impactful graphics and copy for both online and offline to generate buzz and sales for a newly established company.
PRINT AND BANNER STAND. “Break Glass” Concept and design to promote OrthoLites Insoles.
TRADESHOW GIVEAWAY.
Design a vibrant insole pattern to showcase the benefits and quality of OrthoLite’s printing technology.
CREATIVE CALENDARS. Every year I was tasked with conceiving, designing, and writing new calendars to promote OrthoLite’s products in a clever way. I was told top brands were always looking forward to receiving next year’s calendar.
CALENDAR & PROMOTIONAL MATERIALS. Starting with a new calendar concept and then adapting it for bags, mugs, and a brochure.
COLLATERAL. After a couple of years, It was time to change the look of OrthoLite’s marketing materials. Although these items never got created the concepts and designs I feel were worth showing.
KEY AREAS OF FOCUS
Branding & Identity
Collateral
Copywriting
Digital
Direct Marketing
Event Marketing
HTML/CSS
In-Store Promotions
New Product Launches
Out of Home
Photography (product)
Print
Rich Media
Social Media
SEO
Website Design & Development
