Pliner

RE-ENERGIZING A BRAND

Donald Pliner is a renowned designer who creates high-end footwear for both men and women.

PROJECT CATEGORY
Advertising, Collateral, Digital Media, Email Marketing, Website promotions, Web Banners, and Social Media Ads

PROJECT DESCRIPTION
Created powerful graphics and sophisticated designs across digital and print media to breathe new life into DJP’s marketing efforts.

WHOLESALE TRAINING BOOK. Design and production of over 50 customized training books for each individual retail store location to show only those styles that the Wholesale customers purchased for their store location.

Retail Catalog Design — **CATALOG.** Design and production of a catalog featuring men’s and woman’s shoe collections.

Retail Art Director — **DIRECT MAIL.** Design and production of direct mail creative for Woman’s Spring shoe collection.

Donald Pliner, Email Marketing Design — **PROMOTIONAL MARKETING**. **Design and development of banner ads, web banners, and email blasts to help drive online sales**.

Retail Email Design — **EMAIL MARKETING.** Designed weekly emails that included animated product shot views to help spread awareness of the refreshed brand and spark online sales.

PRINT. Design of ads using existing photography to increase awareness of the Donald Pliner store in The Mall at Millenia.

E-COMMERCE PROTOTYPE.

IA/UI/UX Design. Design and prototyping of a new eCommerce website aimed to improve the customer experience by revamping the navigation, and content sections for a cleaner site design.

KEY AREAS OF FOCUS

Client Presentations
Digital
Direct Marketing
Email Marketing
In-Store Collateral

Product Launches
Print
Social Media
Website Design (E-commerce)

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